The key to any successful community campaign is setting and following a campaign strategy and the recruitment and effective use of quality volunteers. Easier said than done. This Council's Community Campaign plan is specifically designed to accomplish just that: recruit the right people, lead them well, use the power of influence, give them a job they can be successful at, recognize them, keep them to the timeline, thank them, keep them focused.
The recruitment of sufficient, qualified volunteer leadership on or before predetermined deadline dates is the single most important element of the annual Community Campaign process.
Community Campaign Strategy
- Working with the Steering Committee, review the prospect list for additions, deletions, and changes. Rate each prospect for an amount to ask for.
- Assist Steering Committee Members and Scouting Professionals in recruiting the necessary campaign leaders and workers.
- Be sure that all prospects are assigned to majors, captains, and workers. Each person should work 8 to 10 prospects at one time.
- Set a schedule for regular campaign committee meetings during the height of the campaign (January through April).
- Many volunteers will make their calls right before and right after your committee meetings. Of course, once you reach the goal in February, you may not need further meetings.
- Assign certain workers to work major gift prospects - $1000 and higher. Make sure that the top few major gift prospects are worked before December 31 and that all major gift prospects are called by January 31.
- Follow up with any prospects that attended the Leadership Breakfast but did not make their gift.
- Mail, fax, or email weekly progress reports to all campaign volunteers detailing progress and recognizing accomplishments both as a team and individually.
- Begin an intensive wrap-up of the campaign in mid-March with the reassignment of all unworked prospects.